The spine is naturally ā€˜S’ shaped, but when we sit in bad posture, it takes on a ā€˜C’ shape.

In ā€˜C’, the spine is put under pressure, which causes pain (see The Swedish Study). Back Shop chairs keep your spine in ā€˜S’ shape, which prevents and eliminates back and neck pain.

How many hours a day are you in ‘C‘ shape?