Success is sitting pain free

Touching a nerve causes pain.
Breaking contact eliminates pain.

This is the precise success we have been achieving over the last 36 years. Sixteen thousand back sufferers now sitting pain free bear witness to this.

Lying flat on your back the pressure in your discs is the least possible at 25kg / sq cm. As the spine rises up disc pressure gradually increases until it reaches the vertical when the force of gravity acting downwards results in a disc pressure of 125kg / sq cm. It’s almost impossible for the average person to retain this position for any length of time and the spine slumps into a forward C position in bad posture increasing disc pressure to 225kg / sq cm.

Bad posture is the main cause of back pain. By means of our patented measuring machine we determine the shapes of individual spines sitting in perfect posture; the S shape. These shapes are then used to manufacture bespoke office, home and car seat moulds that guarantee perfect posture resulting in the elimination of nerve root irritation and 16,000 back sufferers now sitting pain free. (Back prints are as unique as fingerprints necessitating individual measurements)

We have discovered a fact unknown to medical science:

Always sitting in perfect posture with the whole spine supported, at least five degrees back from the vertical, will in 95% of cases result in pain free sitting for many hours at a time; 7-8 hours at an office desk, 3-4 hours driving.
(Sitting at least five degrees back from the vertical makes it impossible to slump forward in bad posture without a conscious thought as gravity is pulling the body backwards. The more the S shaped spine reclines backwards the less disc pressure becomes)

Hamilton Hall FRCS a member of the International Society for the relief of lumbar pain, in his book (The Back Doctor) states “Squatting is the best way of resting your spine. In cultures where it’s customary to squat backache is almost unknown.” This is because squatting demands the spine be kept in good posture in order to retain balance, and by so doing prevents nerve root irritation, just as Spine Design t/a The Back Shop does.

The Mayo Clinic in the USA states on its website ( “Surgery is rarely needed to treat back pain.” This is further vindication of the foregoing.

Research by the University of Washington states:

“Studies using repeated MRI revealed that the herniated part of the disc often shrinks over time and about 90% of patients will experience gradual improvement over a period of six weeks. Thus only about 10% of patients with a symptomatic disk herniation would appear to require surgery. And because most pain is not caused by herniated discs, the actual proportion of all back pain patients who are surgical candidates is only about 2%.”

We lecture on the subject, have published a book (The Engineering Solution to Suffering Back Pain) are recognized by the medical profession and have been chosen to give the annual lecture to one of the largest medical pain clinics in Ireland; Tallaght Hospital Dublin.