We have designed and manufactured chairs and products for over 45 years.

We have a unique understanding of how the spine should be supported.

Poor posture is the leading cause of back pain.

Our expertly designed office, home, and car seats ensure optimal posture, minimizing pressure on your intervertebral discs. With over 45 years of experience and 50,000+ relieved back pain sufferers, we’ve achieved a 95% success rate. Success means sitting comfortably for hours—whether at home, in the office, or on the road.

With unparalleled expertise in spinal support, we’re dedicated to helping you sit pain-free. Scroll down to learn more. Thank you for visiting!

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FAQ's - (Frequently Asked Questions).

What’s this perfect posture?

Perfect posture is the position which puts the least stress on the spine.

How can I eliminate bad posture, the main cause of back pain?

We’ve designed the master piece of equipment for measuring spinal curvature.

We put the person sitting in the measuring chair and gently push the spine from it’s original position, as indicated by the dotted line, into the correct sitting position by means of the sliding bars.

We make a cardboard template of the spine, in this perfect posture position, and from this the back of the chair is made to precisely conform to the person’s back shape. The measuring chair also gives me the information to make the arm height, depth, height, and width of seat to exactly match the person’s physical specifications.

Why do you have to measure? Why can’t one chair do for all?

Every spine has its own S shape which is unique to it. The shape of a human spine is as unique as a fingerprint. Even people of the same size and build have different shaped spines.

How does bad posture cause back pain?

Take a wooden ruler and bend it. When it’s released it whips back into position so fast you can hardly see it. The reason is that when something rigid is bent stress is built up along its length, and releasing it releases the stress. The stress is greatest down low where it is held. If I continue to bend the ruler it will break exactly in this position. It’s exactly the same with the spine. Sitting with bad posture means the spine is slumped into a forward “C” position and this puts enormous stress on the discs, particularly on the lumbar ones. This is where most back problems occur.

I’ll give you a simple slogan. It should be nailed on the notice board of every office around the world, and domestically should replace the “home sweet home” slogan. If people would always bear it in mind it would greatly reduce the incidence of back pain. It’s this:
“C” = Bad Posture; “S” = Perfect Posture

Are Armrests useful in preventing back pain?

Armrests are extremely important. For two reasons. Firstly, when you are sitting with your elbows properly supported you are taking a considerable amount of weight off your spine and transferring it down your arms. Secondly, in an office situation, when you are keying without armrests, both of your arms are suspended in space and this puts stress on your neck. Keying with proper armrests prevents this stress.

What’s the best chair for someone with neck pain?

The best type of chair, particularly for you with a neck problem, is a recliner. It’s really three chairs in one. You probably sit upright then, like the majority of men, after a period of time you get uneasy and start shifting from one buttock to the next until eventually your bottom moves forward in the seat and away from any support in your lumbar spine. This position puts great stress on your neck.

Do I have to choose one of the chairs from your catalogue? Can I have a custom made design?

We do a range of chairs. The ones you see in front of you are some of the range. If you want a design we are not carrying give us a photo or a sketch and we’ll make it for you.

I get a lot of pain when driving. Do you do anything for car seats?

Yes. A car seat mould

It’s a custom tailored back support that straps around the back of the existing car seat and is made using Spinal System-S. It converts the average badly designed C seat into one that’s an S.

Can you guarantee that your chairs will resolve my back pain?

No. We can’t guarantee anything.
When the chair is used correctly in the majority of cases the result is the relief of pain.

You must sit with your bottom right back in the chair and with your spine supported right up to your neck, and your elbows resting on the armrests. And, oh yes, I forgot to mention, working at an office desk, unless you are extremely tall, use a footrest.